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Can't wait? Try our Wild Cacao Powder while Purple is restocking!
Same wild-harvested Ecuadorian cacao, 3rd party tested for heavy metals and mycotoxins.
"The color is beautiful, but the flavor is what keeps pulling me back. It's rich and deep, yet light, and shockingly delicious. It feels rare and really special to have in the kitchen." - Emily R.
Purple Cacao Powder
100% Money Back Guarantee
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Every fresh cacao bean is purple inside. In most cacao, that color fades away during processing. Ours is made with a special process that holds on to it, so you get a naturally purple powder rich in anthocyanins, the pigments behind the color, along with all the flavanols cacao is known for.
It's made from Arriba Nacional, a rare heirloom cacao wild-harvested from old trees in Ecuador's volcanic soil. The flavor is smooth and bright, a little less chocolatey than our classic cacao powder, with a gentle tartness and fruity notes. It's never Dutch processed and it's tested to be mycotoxin-free.
May support:
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Your body's own antioxidant defenses
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Healthy blood flow to the brain and muscles
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Focus, memory and a positive mood
Ingredients: 100% wild-harvested Arriba Nacional cacao powder. That's the entire list. No sugar, no additives, no fillers. Sugar-free, gluten-free, vegan and paleo friendly.
Cacao naturally contains theobromine and a small amount of caffeine, so if you're sensitive to stimulants, start with a smaller serving. Keep away from dogs. If you have a health condition or take medication, check with your healthcare professional before use.
These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.
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One tablespoon (about 5 grams) is a serving. Each 12 oz pouch holds about 68 servings.
Blend it into a smoothie, latte or warm milk, or whisk it into yogurt, oatmeal, frosting and baked goods.
Nothing is added to help it dissolve, so use a frother, blender or whisk rather than a spoon for the smoothest drink.
Cacao has a gentle, uplifting effect, so most people enjoy it in the morning or early afternoon.
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Orders ship from California usually within one business day. Free US shipping on orders over $99.
Purple cacao powder is shelf stable and ships year round with no special handling. Keep the pouch sealed in a cool, dry spot to protect its color and flavor.
If it isn't right for you, our 100% Satisfaction Guarantee has you covered
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Questions about which product is right for you, how to use it, or anything else?
Email: info@addictivewellness.com
Phone: +424 235-8895
Operating Hours: 9 am - 5 pm PST, Monday to Friday
Cacao in Its True Colors.
Wild heirloom cacao from Ecuador that keeps the natural purple of the fresh bean.
Cacao in Its True Colors.
Wild heirloom cacao from Ecuador that keeps the natural purple of the fresh bean.
THE COLOR OF THE FRESH BEAN
Crack open a fresh cacao bean and you'll find it's purple. That color comes from anthocyanins, and in nearly all cacao it's gone by the time the beans become powder. We developed a special process for this cacao that keeps it, along with a brighter, fruitier flavor.
Anthocyanins work in an interesting way. In small amounts they act as a gentle signal that prompts your body to make more of its own antioxidants, through a pathway called Nrf2.¹ In studies of anthocyanin-rich foods, people saw better blood vessel function,² and much of the benefit comes from the compounds your gut bacteria make as they break anthocyanins down.¹
WILD HEIRLOOM CACAO, GENTLY MADE
Arriba Nacional is one of the oldest and most prized cacao varieties in the world. Ours grows wild in Ecuador's mineral-rich volcanic soil on trees that have been producing for 40 to 80 years, and we pay the harvesters 3 to 4 times the fair trade price.
The beans are stone-ground into cacao paste, pressed to remove some of the cacao butter, then ground and sifted into a fine powder, all at low temperatures. It's never alkalized, and it's tested for mycotoxins, heavy metals and microbes.
WHY WE NEVER DUTCH PROCESS
In this video, we look at what Dutch processing, also called alkalizing, does to cacao, and why it strips away so many of the flavanols that make cacao worth eating.
Our Purple Cacao Powder is never alkalized, so you get the bean's natural color, bright flavor and compounds just as they are.
ANTIOXIDANT POWER
Anthocyanins help switch on Nrf2, the body's master switch for making its own antioxidants like glutathione.¹
HEALTHY BLOOD FLOW
In a review of clinical trials, anthocyanin-rich foods supported healthy blood vessel function in adults.²
A SHARP, CLEAR MIND
In an 8-week study, older adults who had cacao flavanols daily scored better on tests of attention and mental processing.³
Frequently Asked Questions
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All fresh cacao beans are purple inside. Most processing makes that color fade, and our process for this cacao is designed to keep it. Nothing is added to color it.
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Smooth and bright, a little less chocolatey than classic cacao powder, with a gentle tartness and fruity notes. Many people love it straight in warm almond milk.
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One tablespoon (about 5 grams) is a serving. Each 12 oz pouch holds about 68 servings.
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Use a frother, blender or whisk. We don't add anything to help it dissolve, and it isn't Dutch processed, so a quick stir with a spoon won't fully mix it in.
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Both come from the same wild Arriba Nacional cacao and are made the same way: stone-ground, pressed and sifted. Purple keeps the bean's natural purple color and anthocyanins, and has a brighter, fruitier flavor.
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Yes. It's third-party tested for mycotoxins, heavy metals and microbes.
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A little. Cacao's main natural compound is theobromine, which feels gentler and steadier than coffee. If you're sensitive to stimulants, start with a smaller serving.
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Keep the pouch sealed in a cool, dry place away from direct sunlight to protect the color and flavor.
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Nuszkiewicz J, Wróblewska J, Wróblewski M, Woźniak A. Anthocyanin-Rich Purple Plant Foods: Bioavailability, Antioxidant Mechanisms, and Functional Roles in Redox Regulation and Exercise Recovery. Nutrients. 2025;17(15):2453. doi:10.3390/nu17152453
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Fairlie-Jones L, Davison K, Fromentin E, Hill AM. The Effect of Anthocyanin-Rich Foods or Extracts on Vascular Function in Adults: A Systematic Review and Meta-Analysis of Randomised Controlled Trials. Nutrients. 2017;9(8):908. doi:10.3390/nu9080908
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Mastroiacovo D, Kwik-Uribe C, Grassi D, et al. Cocoa flavanol consumption improves cognitive function, blood pressure control, and metabolic profile in elderly subjects: the Cocoa, Cognition, and Aging (CoCoA) Study, a randomized controlled trial. Am J Clin Nutr. 2015;101(3):538-548. doi:10.3945/ajcn.114.092189
